our brand story
Our story started with a UFO sightings app, seriously.
It was an experiment in anonymous, crowd-sourced reporting. Users could drop a pin, share photos or audio, and confirm what others saw. What we learned was surprising: when people can share information anonymously, they actually tell the truth. Participation skyrockets, and patterns start to emerge.
Then we noticed a local problem. In California, conversations had shifted from paranormal activity in the sky to movement on the ground Coyotes. Pets missing, wildlife disrupted, no reliable data, and no clear plan. Just group chats, facebook posts/groups, and next door updates all attempting to do the same thing. Report their encounter with a coyote, let neighbors know of the danger lurking, while staying safe and not over sharing their location on the internet. This said to us the community cared, but there was no system to connect what everyone was seeing.
So we adapted the platform by replacing UFO with Coyote.
Coyote Maps lets residents and communities anonymously log sightings, receive real-time alerts within a self set radius, and build a collective map of activity. It’s the same behavioral model that worked for UFOs.
“Tell Me If You See a Coyote,” turns that idea into action. Each shirt, hat, or hoodie becomes a live signal when someone spots a coyote and sees you wearing it, they tell you, and you post it. It’s data built through connection.
Our promises:
Anonymity. We will protect and respect your privacy. So foster a safe environment for more reports, better data.
Live Sightings Streamed for immediate action. Alerts change behavior in real time. Like a fire alarms, tornado warnings, or smoke signal they all do they same thing flag dangerous activity so you can act accordingly to stay safe.
Network effects scale naturally. Every new user strengthens the map.
We’re starting small, in high engagement communities like Tiburon and Marin County, then scaling regionally across the U.S. overtime.
What we’re building is more than an app. It’s a new model for decentralized, privacy-first community intelligence technology that brings people closer to their environment and each other.
Coyote Maps gives communities real-time awareness.